With 85% of AI transformations failing, understanding what actually works is critical.

In this focused executive session, INSEAD Professor Nathan Furr presents a research-backed framework based on the analysis of successful AI transformations at established companies.

Together, we will explore the three pillars that enable sustainable AI integration, uncover the hidden patterns behind breakthrough implementations, and examine the key steps that distinguish organizations that successfully transform from those that struggle to turn AI ambition into lasting impact.

The session will provide leaders and board directors with a practical roadmap for understanding what successful AI transformation requires – and the critical questions to ask along the way.

Programme:

13:30 – 14:00: Arrival & networking
14:00 – 14:15: Welcome by Wikborg Rein og SE-Institute
14:15 – 15:45: The Three Pillars of Successful AI Transformation with Nathan Furr, including Q&A 
15:45: Networking and light refreshments

Nathan Furr is a Professor of Strategy at INSEAD, specializing in innovation and technology strategy. He researches how companies adapt to technological change and create growth through new business models and markets. Nathan holds a PhD from Stanford and has taught at several international business schoolsLocatio