Turn Claude into actual marketing infrastructure, not just a writing assistant. Three modules, three levels: the fundamentals, the ops layer, and the build layer.

Module 1 — Marketing Fundamentals + AI Prep

The context Claude needs before it can do anything useful. Key topics: positioning, audience, funnel basics, channels — and how to build the brand.md that every Claude task reads from.

Module 2 — AI Marketing and workflows

Your AI marketing ops setup, running while you sleep. Key topics: Projects + custom instructions, Skills for repeatable workflows, scheduled tasks as your always-on junior marketer.

Module 3 — Building Agents and Tools

Stop prompting, start building. Key topics: shipping marketing tools, autonomous agents, sub-agents for research and content pipelines.

Course holders:

Sean Percival is an American marketer in Oslo with a background in growth and senior marketing roles at Xplora, Iterate, and Whereby. He has helped 100s of Norwegian founders start and grow their businesses. More recently, he caught the vibe coding bug and is now shipping his own apps, using AI tools like Claude to do the work of a full marketing team, all by himself.

Simon Strumse is a serial entrepreneur with 15+ years of experience in product development and entrepreneurship. He is one of the pioneers of vibecoding in Norway, and bridges the gap between idea and technical execution, and has a strong ability to develop competence internally in organizations.