Start your IBC morning with insights, breakfast and networking with Media Cluster Norway.

Media Cluster Norway brings together some of the world’s leading companies in media technology and innovation. Join media executives, technologists, and industry leaders for a high-value session before the IBC show floor opens.

This year's theme is "Trust in an AI Era", focusing on how technology, and AI in particular, is both threatening trust and can be used as a tool to strengthen trust in editorial media. TV 2 Norway and CBC/Radio-Canada will start off with the editorial perspective, before we move on to how media tech can aid in building and sustaining trust.

PROGRAM

• The Foundation of Any Relationship - Are Tverberg, TV 2 Norway
• Verifying the Newsroom: C2PA Content Credentials in the AI Era - Marcos Armstrong, CBC/Radio-Canada
• Trust Is an Architecture, Not a Promise - Helge Høibraaten, CuttingRoom
• Building Trust Through Open Architecture - Amisa Saari/André Torsvik, Fonn Group
• AI with the Human in the Loop - Chris Black, Vizrt
• TBA - Stein-Inge Torset Øien, Electric Friends
• Your content. Your platform. Your Revenue and Trust - Ingrid Agasøster and Børre Andre Sandvik, Vimond
  
  

Details:

• Time and date: Saturday, 12 September, 08:00 - 09:30 AM.
• Venue: Hotel Okura, Ferdinand Bolstraat 333, 1072 LH Amsterdam, conveniently located within walking distance from the exhibition area.
• Admission: Free, but signup is necessary to secure your spot as spaces are limited.
• Breakfast: Enjoy a delicious breakfast while networking and learning

This event is made possible with the support from Vestland County Council.