Brand Extension: Reimagining Your Products for New Markets
Wednesday 3 June
10:00 – 11:00
The Media Lab (9th floor, tower 3), Media City Bergen
Lars Hilles gate 30, Bergen, Norway
About the event
Organizer: Media Cluster Norway
Explore the product leadership decisions that turned existing solutions into new revenue streams.
📆 On Wednesday 3 June, we invite you to a session in the Product Management Network.
Join us as Vimond and NTB share how they successfully extended their brands by reimagining existing products for new markets. Discover the strategies, challenges, and opportunities when taking proven solutions in new directions. We'll explore these cases:
- From broadcast infrastructure to publisher platform: how Vimond Essentials brings enterprise streaming to lean content teams - Ingrid Agasøster, Vimond
- Rebranding a 160 year old National News Agency into an International Media Tech Company - Joakim Nilsson, NTB
📍Participate physically in the Media Lab or follow the presentation via Zoom.
About the speakers:
👩 Ingrid Agasøster is a mediatech marketing executive with a background as a COO and Marketing Director in software development and media technology companies, such as Vizrt and Fonn Group. She specialises in the full customer journey, inbound sales and marketing, brand development, and international marketing.
👨 Joakim Nilsson has more than 30 years of experience from the media industry, covering different roles both in commercial & editorial, international partnerships, marketing and visuals. Currently the CCO of NTB, responsible for sales, customer support, marketing and analytics.

The Media Lab (9th floor, tower 3), Media City Bergen
Lars Hilles gate 30, Bergen, Norway

Brand Extension: Reimagining Your Products for New Markets
Wednesday 3 June
10:00 – 11:00
The Media Lab (9th floor, tower 3), Media City Bergen
Lars Hilles gate 30, Bergen, Norway
About the event
Organizer: Media Cluster Norway
Explore the product leadership decisions that turned existing solutions into new revenue streams.
📆 On Wednesday 3 June, we invite you to a session in the Product Management Network.
Join us as Vimond and NTB share how they successfully extended their brands by reimagining existing products for new markets. Discover the strategies, challenges, and opportunities when taking proven solutions in new directions. We'll explore these cases:
- From broadcast infrastructure to publisher platform: how Vimond Essentials brings enterprise streaming to lean content teams - Ingrid Agasøster, Vimond
- Rebranding a 160 year old National News Agency into an International Media Tech Company - Joakim Nilsson, NTB
📍Participate physically in the Media Lab or follow the presentation via Zoom.
About the speakers:
👩 Ingrid Agasøster is a mediatech marketing executive with a background as a COO and Marketing Director in software development and media technology companies, such as Vizrt and Fonn Group. She specialises in the full customer journey, inbound sales and marketing, brand development, and international marketing.
👨 Joakim Nilsson has more than 30 years of experience from the media industry, covering different roles both in commercial & editorial, international partnerships, marketing and visuals. Currently the CCO of NTB, responsible for sales, customer support, marketing and analytics.
