Clarity in Complexity: Using OST to Drive Better Product Decisions
Wednesday 29 April
10:00 – 11:00
About the event
Organizer: Media Cluster Norway
How can product teams stay focused, make better decisions, and avoid wasted effort in an increasingly complex landscape?
📆 Wednesday 29 April at 10:00-11:00 we invite you to a new session in the Product Management Network.
📍Participate virtually, join the session via Zoom.
🚀 This talk explores how Opportunity Solution Trees (OST) can strengthen modern product leadership by bringing structure to discovery and decision-making.
We will hear how teams can connect user needs to outcomes, prioritize more effectively, and reduce wasted effort. The session also explores how these principles hold up in a rapidly evolving landscape shaped by new technologies, including AI, and what product leaders must do to stay focused on impact.
About the speaker:
👨 Runar Ovesen Hjerpbakk is a Norwegian product coach, advisor, and technologist with more than 17 years of experience. He is currently a Manager at Bekk in Trondheim, where he coaches teams, leads consultants, and helps organizations improve product development, goal management, and the effective use of generative AI.

Clarity in Complexity: Using OST to Drive Better Product Decisions
Wednesday 29 April
10:00 – 11:00
About the event
Organizer: Media Cluster Norway
How can product teams stay focused, make better decisions, and avoid wasted effort in an increasingly complex landscape?
📆 Wednesday 29 April at 10:00-11:00 we invite you to a new session in the Product Management Network.
📍Participate virtually, join the session via Zoom.
🚀 This talk explores how Opportunity Solution Trees (OST) can strengthen modern product leadership by bringing structure to discovery and decision-making.
We will hear how teams can connect user needs to outcomes, prioritize more effectively, and reduce wasted effort. The session also explores how these principles hold up in a rapidly evolving landscape shaped by new technologies, including AI, and what product leaders must do to stay focused on impact.
About the speaker:
👨 Runar Ovesen Hjerpbakk is a Norwegian product coach, advisor, and technologist with more than 17 years of experience. He is currently a Manager at Bekk in Trondheim, where he coaches teams, leads consultants, and helps organizations improve product development, goal management, and the effective use of generative AI.
