Germany is widely recognized as the world’s leading trade fair location. Every year, hundreds of international exhibitions bring together companies, decision-makers and innovators from across the globe.

But what makes Germany such a strong platform for international business? And what role do Nordic companies, including Norwegian exhibitors and visitors, play in this ecosystem?

Join this webinar to gain exclusive insights into the latest facts, statistics and trends shaping the German trade fair landscape.

This is what we will talk about:

• Germany as the number one global trade fair hub
• Current international participation trends
• Exhibitor and visitor statistics from Norway and the Nordic region
• Key findings from recent AUMA industry surveys and reports
• Emerging trends and developments in the global trade fair industry

The presentation will last 20–30 minutes, followed by a live Q&A session where participants can ask questions and discuss practical implications.

Speaker: Max Reichert

Manager Business Insights, AUMA – Association of the German Trade Fair Industry

Max Reichert has been working as Business Insights Manager at AUMA since January 2024. With roots in the world of digital media and streaming, he now brings fresh perspectives into the trade show industry. Combining a background in communication studies with a strong interest in data and trends, he focuses on how trade shows in Germany can evolve as platforms for growth and innovation in the years ahead.