SVPG Product Masterclass with Marty Cagan from Silicon Valley Product Group.

Marty Cagan is the author of INSPIRED, EMPOWERED and TRANSFORMED, and has worked with some of the world’s leading tech companies. In this masterclass, he shares practical lessons on how product teams and organizations need to evolve to stay competitive in a time of rapid technological change, especially driven by generative AI.

If you believe your product team must change how it works to survive increasing competition and disruptive technologies (Generative AI being the most immediate example) or if you want to take advantage of new enabling technologies to better serve your customers, this newly updated SVPG Product Masterclass is designed for you:

• How do we need to organize to take advantage of these new opportunities?
• How does Generative AI impact the roles of the people creating our products?
• What new skills and competencies are necessary, and which are no longer relevant?
• How do we overcome internal resistance to change and innovation?

Key topics

• The Product Operating Model
• Product Creators and Product Teams
• Product Leaders and the Strategic Context
• Product Discovery and Product Delivery

Who should attend?

This workshop is designed for product leaders and product creators, and it emphasizes the product management, product design, engineering and product leadership roles.

Please reach out to charlotte@medieklyngen.no if you require more than three tickets to the workshop as spaces are limited.

Read more about the masterclass here:

https://www.svpg.com/product-masterclass/