Using Product Orientation to Drive Change in Established Media Organizations
Thursday 19 February
10:00 – 11:00
The Media Lab (9th floor, tower 3), Media City Bergen
Lars Hilles gate 30, Bergen, Norway
About the event
Organizer: Media Cluster Norway
Drawing on hands-on experience from TV 2, Hege Marie Kallestad will share how product thinking can drive meaningful change in established organizations.
📆 Thursday 19 February at 10:00-11:00 we invite you to a new meeting in the Product Management Network.
📍Participate physically in the Media Lab or follow the presentation via Zoom.
🚀 Hege Marie Kallestad will share what it takes to shift mindsets, power structures, and priorities — and why product leaders must act as change agents and a driving force for change, not just builders.
About the speaker:
Hege Marie Kallestad is Director of Live and Content Production Technology and a senior leader with more than 20 years of experience navigating change in complex media organizations. With a background in media engineering, leadership from NHH, and advanced coaching, she brings a rare combination of systems thinking, product orientation, and human development. Her work focuses on how strategic leadership combined with organizational structure evolve for product to become a true engine of change in established organizations.
The Media Lab (9th floor, tower 3), Media City Bergen
Lars Hilles gate 30, Bergen, Norway
Using Product Orientation to Drive Change in Established Media Organizations
Thursday 19 February
10:00 – 11:00
The Media Lab (9th floor, tower 3), Media City Bergen
Lars Hilles gate 30, Bergen, Norway
About the event
Organizer: Media Cluster Norway
Drawing on hands-on experience from TV 2, Hege Marie Kallestad will share how product thinking can drive meaningful change in established organizations.
📆 Thursday 19 February at 10:00-11:00 we invite you to a new meeting in the Product Management Network.
📍Participate physically in the Media Lab or follow the presentation via Zoom.
🚀 Hege Marie Kallestad will share what it takes to shift mindsets, power structures, and priorities — and why product leaders must act as change agents and a driving force for change, not just builders.
About the speaker:
Hege Marie Kallestad is Director of Live and Content Production Technology and a senior leader with more than 20 years of experience navigating change in complex media organizations. With a background in media engineering, leadership from NHH, and advanced coaching, she brings a rare combination of systems thinking, product orientation, and human development. Her work focuses on how strategic leadership combined with organizational structure evolve for product to become a true engine of change in established organizations.