Using Product Orientation to Drive Change in Established Media Organizations
Torsdag 19. februar
10:00 – 11:00
The Media Lab (9th floor, tower 3), Media City Bergen
Lars Hilles gate 30, Bergen, Norway
Om arrangementet
Arrangør: Media Cluster Norway
Drawing on hands-on experience from TV 2, Hege Marie Kallestad will share how product thinking can drive meaningful change in established organizations.
📆 Thursday 19 February at 10:00-11:00 we invite you to a new meeting in the Product Management Network.
📍Participate physically in the Media Lab or follow the presentation via Zoom.
🚀 Hege Marie Kallestad will share what it takes to shift mindsets, power structures, and priorities — and why product leaders must act as change agents and a driving force for change, not just builders.
About the speaker:
Hege Marie Kallestad is Director of Live and Content Production Technology and a senior leader with more than 20 years of experience navigating change in complex media organizations. With a background in media engineering, leadership from NHH, and advanced coaching, she brings a rare combination of systems thinking, product orientation, and human development. Her work focuses on how strategic leadership combined with organizational structure evolve for product to become a true engine of change in established organizations.
