How can you create trade fair experiences that create specific business opportunities? In this interactive workshop, participants sharpen their value proposition, formulate clear USPs while also practicing to speak in terms of the visitors interests.

Discuss and discover how to create trade fair experiences that leave you with qualified leads.

The workshop is highly interactive and focused on immediate application as well as presence of each participant. Be prepared to be on camera, on-microphone and work with other participants in break-out rooms.

Key topics:

• Clarifying and communicating USPs in customer-relevant language
• Creating a focused and engaging trade fair experience
• Moving from information sharing to business dialogue

 About the Trainer

Sebastian Grupe is a Business Partner and Certified Dale Carnegie Trainer. He works with companies in high-tech, IT, banking, oil & gas, and shipping, supporting leaders and sales organizations in improving communication, performance, and commercial impact.

Sebastian has spent 8 years as a senior trainer. He is known for a clear, direct approach and for translating strategy and theory into practical actions that can be applied immediately. He has lived and worked in Norway since 2011. As a born German living in Norway, he is passionate about inter-cultural communication.

This event is part of our Trade Fair Academy webinar series.